About the Brand

El Rico is a drinks and beverages brand that required a distinctive identity capable of standing out in a visually competitive category. As a startup, the brand needed a strong foundation that could establish its personality, communicate its proposition, and create recognition from the very first interaction. Our work focused on developing a startup brand identity supported by strategic and practical communication assets.

We extended the identity through brand collateral, ensuring that the visual language remained consistent across important brand touchpoints. Comprehensive brand guidelines were also developed to provide a clear framework for future applications and communication. Packaging design completed the system, translating the brand into a tangible expression designed to attract attention while communicating the product effectively. The resulting identity gives El Rico a confident and cohesive presence, creating a scalable foundation for growth across the drinks and beverages market.