About the Brand

Cafe66 is a food service and hospitality brand where atmosphere, recognition, and memorable experiences are essential to building a lasting connection. Our role was to develop a brand architecture that established a clear foundation for the business and organized its identity around a distinctive hospitality proposition. The strategy was created to help the brand communicate with greater consistency across its touchpoints.

Building on that foundation, we developed a visual identity that translates the character of Cafe66 into an engaging and recognizable brand expression. Every element was considered for its ability to work across hospitality environments, communication materials, and applications. The result is a cohesive identity designed to strengthen recognition, support a memorable experience, and give Cafe66 a confident visual presence within the competitive food service and hospitality industry.